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1.0.0.3 false Accrued Expenses false 1 $ false false iso4217_USD Standard http://www.xbrl.org/2003/iso4217 USD iso4217 0 iso4217_USD_per_shares Divide http://www.xbrl.org/2003/iso4217 USD iso4217 http://www.xbrl.org/2003/instance shares 0 shares Standard http://www.xbrl.org/2003/instance shares 0 5 Accrued Expenses 3 us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlock us-gaap true na duration string No definition available. false false false false false false false false false 1 false false 0 0 <div> Note 11. Accrued Expenses Accrued expenses consisted of the following at December 31:   <table cellspacing="0" cellpadding="0" width="84%" align="center" border="0"> <tr> <td width="70%"></td> <td valign="bottom" width="5%"></td> <td></td> <td></td> <td valign="bottom" width="5%"></td> <td></td> <td></td> </tr> <tr> <td valign="bottom"> </td> <td valign="bottom">  </td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" align="center" colspan="2">2009</td> <td valign="bottom">  </td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" align="center" colspan="2">2008</td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> Customer and merchant incentives </td> <td valign="bottom">  </td> <td valign="bottom">$</td> <td valign="bottom" align="right">597,742</td> <td valign="bottom">  </td> <td valign="bottom">$</td> <td valign="bottom" align="right">526,722</td> </tr> <tr> <td valign="top"> Personnel costs </td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">367,321</td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">296,497</td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> Advertising </td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">130,582</td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">89,567</td> </tr> <tr> <td valign="top"> Income taxes </td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">31,597</td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">20,685</td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> Other </td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">97,749</td> <td valign="bottom">  </td> <td valign="bottom"> </td> <td valign="bottom" align="right">98,590</td> </tr> <tr style="FONT-SIZE: 1px"> <td valign="bottom"></td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> </tr> <tr> <td valign="top"> Total accrued expenses </td> <td valign="bottom">  </td> <td valign="bottom">$</td> <td valign="bottom" align="right">1,224,991</td> <td valign="bottom">  </td> <td valign="bottom">$</td> <td valign="bottom" align="right">1,032,061</td> </tr> <tr style="FONT-SIZE: 1px"> <td valign="bottom"></td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> </tr> </table> </div> Note 11. Accrued Expenses Accrued expenses consisted of the following at false false No definition available. No authoritative reference available. false false 1 1 false UnKnown UnKnown UnKnown false true