Pulse Beverage Corp

CIK:0001420569|SEC Filings
v3.8.0.1
Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Income Statement [Abstract]        
Gross Sales $ 467,966 $ 709,754 $ 1,264,672 $ 2,450,949
Less: Promotional Allowances and Slotting Fees (31,298) (53,005) (80,362) (151,192)
Net Sales 436,668 656,749 1,184,310 2,299,757
Cost of Sales 355,185 434,158 926,661 1,517,370
Gross Profit 81,482 222,591 257,649 782,387
Expenses        
Advertising, samples and displays 7,857 16,672 32,701 53,911
Asset impairment 2,691 2,691 8,268
Freight-out 55,226 67,965 151,897 227,218
General and administration 252,022 349,931 767,851 904,713
Salaries and benefits and broker/agent’s fees 140,788 211,069 419,132 713,922
Stock-based compensation 3,939
Total Operating Expenses 458,584 645,637 1,374,272 1,911,971
Net Operating Loss (377,102) (423,046) (1,116,623) (1,129,584)
Other Income (Expense)        
Financing expense (40,000) (40,000)
Interest expense (70,519) (48,143) (252,281) (120,530)
Accretion of discount on convertible debentures (405,020) (172,073) (1,124,763) (423,007)
Gain on extinguishment of convertible debentures 403,531 403,531
Loss in fair value of derivatives (473,027) (1,375,241)
Total Other Income (Expense) (545,035) (260,216) (2,348,754) (583,537)
Net Loss from Continuing Operations (922,137) (683,262) (3,465,377) (1,713,121)
Loss from Discontinued Operations (103,680)
Net Loss $ (922,137) $ (683,262) $ (3,465,377) $ (1,816,801)
Net Loss per Share from Continuing Operations - Basic and Diluted $ 0.00 $ (0.01) $ (0.01) $ (0.03)
Net Loss per Share from Discontinued Operations – Basic and Diluted
Net Loss per Share – Basic and Diluted $ (0.00) [1] $ (0.01) $ (0.01) $ (0.03)
Weighted Average Shares Outstanding – Basic and Diluted 537,794,000 70,764,000 303,180,000 69,749,000
[1] Less than $0.01