Exhibit 23
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in the PepsiCo, Inc. and subsidiaries (“PepsiCo”)
Registration Statement No. 333-154314 on Form S-3, and Registration Statements No. 333-150868,
333-150867, 333-142811, 333-109509, 33-35602, 33-29037, 33-42058, 33-51496, 33-54731, 33-66150,
333-109513, 33-22970, 333-110030, 33-19539, 33-54733, 33-61731, 333-09363, 333-109514, 2-65410,
2-82645, 33-51514, 33-60965, 333-89265, 333-65992, 333-66632, 333-66634, 333-76196, 333-76204 and
333-87526 on Form S-8, of our report dated February 20, 2009 (September 16, 2009 as to the
effects of the adoption of SFAS 160 and the definitive merger agreement reached with PepsiCo),
related to the consolidated financial statements and financial statement schedule of Bottling
Group, LLC and subsidiaries (which report expresses an unqualified opinion and includes explanatory
paragraphs referring to the Company’s adoption of Statement of Financial Accounting Standards No.
158, “Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans — an
amendment of FASB Statements No. 87, 88, 106, and 132(R),” and Financial Accounting Standards Board
Interpretation No. 48, “Accounting for Uncertainty in Income Taxes — an interpretation of FASB
Statement 109,” and retrospective adjustment for the adoption of Statement of Financial Accounting
Standards No. 160, “Noncontrolling Interests in Consolidated Financial Statements — an amendment
of ARB 51” (“SFAS 160”)) incorporated by reference in this Current Report on Form 8-K of PepsiCo.
/s/ Deloitte & Touche LLP
New York, New York
September 18, 2009
September 18, 2009