| Disaggregation of Revenue by Geography |
The following table represents our revenue disaggregated by geography based on the billing address of the advertising customer:
|
|
Year Ended December 31, |
|
|
|
2020 |
|
|
2019 |
|
|
2018 |
|
|
|
(in thousands) |
|
|
Revenue: |
|
|
|
|
|
|
|
|
|
|
|
|
North America (1) (2) |
$ |
1,649,937 |
|
|
$ |
1,068,108 |
|
|
$ |
780,992 |
|
|
Europe (3) |
|
425,445 |
|
|
|
299,913 |
|
|
|
183,077 |
|
|
Rest of world |
|
431,244 |
|
|
|
347,513 |
|
|
|
216,377 |
|
|
Total revenue |
$ |
2,506,626 |
|
|
$ |
1,715,534 |
|
|
$ |
1,180,446 |
|
|
(1) |
North America includes Mexico, the Caribbean, and Central America. |
|
(2) |
United States revenue was $1.6 billion, $1.0 billion, and $752.9 million for the years ended December 31, 2020, 2019, and 2018, respectively. |
|
(3) |
Europe includes Russia and Turkey. |
|