| Disaggregation of Revenue by Geography |
The following table represents our revenue disaggregated by geography based on the billing address of the advertising customer: | | | | | | | | | | | | | | | | | | | Year Ended December 31, | | 2022 | | 2021 | | 2020 | | | | | | | | (in thousands) | | Revenue: | | | | | | North America (1) (2) | $ | 3,205,554 | | | $ | 2,871,369 | | | $ | 1,649,937 | | Europe (3) | 712,764 | | | 660,473 | | | 425,445 | | | Rest of world | 683,529 | | | 585,206 | | | 431,244 | | | Total revenue | $ | 4,601,847 | | | $ | 4,117,048 | | | $ | 2,506,626 | |
| | | | | | | (1) | North America includes Mexico, the Caribbean, and Central America. | | (2) | United States revenue was $3.1 billion, $2.8 billion, and $1.6 billion for the years ended December 31, 2022, 2021, and 2020, respectively. | | (3) | Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities. |
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