v3.19.3.a.u2
Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2019
Goodwill And Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets

5. GOODWILL AND INTANGIBLE ASSETS

Goodwill

Goodwill represents the excess of purchase consideration in a business combination over the fair value of tangible and intangible assets acquired net of the liabilities assumed. During the year ended December 31, 2019, the Company recorded goodwill of $72.7 from the dataxu acquisition. Goodwill recorded from the dataxu acquisition relates to the Company’s platform segment. The goodwill is evaluated for impairment annually. No impairment was recognized during the years ended December 31, 2019, 2018 and 2017.

Intangible Assets

The following table is the summary of Company’s intangible assets (in thousands):

 

 

As of December 31, 2019

 

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

Carrying

Amount

 

 

Weighted-Average Useful Lives

(in years)

 

Developed technology

 

$

62,367

 

 

$

(2,860

)

 

$

59,507

 

 

 

5.9

 

Customer relationships

 

 

13,400

 

 

 

(558

)

 

 

12,842

 

 

 

4.0

 

Tradename

 

 

400

 

 

 

(133

)

 

 

267

 

 

 

0.5

 

Patents

 

 

4,076

 

 

 

(24

)

 

 

4,052

 

 

 

14.0

 

Intangible assets

 

$

80,243

 

 

$

(3,575

)

 

$

76,668

 

 

 

 

 

 

 

 

As of December 31, 2018

 

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

Carrying

Amount

 

 

Weighted-Average Useful Lives

(in years)

 

Developed technology

 

$

2,215

 

 

$

(738

)

 

$

1,477

 

 

 

4.0

 

Intangible assets

 

$

2,215

 

 

$

(738

)

 

$

1,477

 

 

 

 

 

 

During the year ended December 31, 2019, the Company acquired $70.2 million of developed technology, customer relationships, and tradename as a part of the dataxu acquisition. Additionally, during the year ended December 31, 2019, the Company acquired $4.1 million of patents and $3.8 million of developed technology in form of asset acquisitions.        

The Company recorded expenses of $2.8 million, $0.6 million and $0.2 million for amortization of intangible assets during the years ended December 31, 2019, 2018 and 2017, respectively. In the year ended December 31, 2019, the Company recorded amortization of developed technology in cost of revenue, platform, cost of revenue, player, research and development, and general and administrative expenses in the consolidated statement of operations and recorded amortization of customer relationships and tradename in sales and marketing expenses in the consolidated statement of operations. In the years ended December 31, 2018 and 2017, the Company recorded amortization of developed technology on research and development expenses in the consolidated statement of operations.

The estimated future amortization expense for intangible asset for the next five years and thereafter is as follows (in thousands):

 

Year Ending December 31,

 

 

 

 

2020

 

$

14,487

 

2021

 

 

14,036

 

2022

 

 

13,666

 

2023

 

 

13,108

 

2024

 

 

10,316

 

Thereafter

 

 

11,055

 

Total

 

$

76,668