| Revenues |
Note 3—Revenues Impact of the New Revenue Standard The following tables summarize the impact of the new revenue standard on the Company’s consolidated statement of operations for the year ended September 30, 2019 and the consolidated balance sheet as of September 30, 2019: | | | | | | | | | | | | | | For the Year Ended September 30, 2019 | | As Reported | | Impact of the New Revenue Standard | | Results Under Prior Revenue Standard | | (in millions) | Net revenues | $ | 22,977 |
| | $ | (352 | ) | | $ | 22,625 |
| | | | | | | Operating expenses | | | | | | Marketing | 1,105 |
| | (128 | ) | | 977 |
| Professional fees | 454 |
| | (19 | ) | | 435 |
| General and administrative | 1,196 |
| | (33 | ) | | 1,163 |
| Total operating expenses | 7,976 |
| | (180 | ) | | 7,796 |
| Operating income | 15,001 |
| | (172 | ) | | 14,829 |
| | | | | | | Income before income taxes | 14,884 |
| | (172 | ) | | 14,712 |
| Income tax provision | 2,804 |
| | (34 | ) | | 2,770 |
| Net income | 12,080 |
| | (138 | ) | | 11,942 |
|
| | | | | | | | | | | | | | September 30, 2019 | | As Reported | | Impact of the New Revenue Standard | | Results Under Prior Revenue Standard | | (in millions) | Assets | | | | | | Current portion of client incentives | $ | 741 |
| | $ | (306 | ) | | $ | 435 |
| Client incentives | 2,084 |
| | (1,024 | ) | | 1,060 |
| Liabilities | | | | | | Accounts payable | 156 |
| | 28 |
| | 184 |
| Client incentives | 3,997 |
| | (498 | ) | | 3,499 |
| Accrued liabilities | 1,625 |
| | (54 | ) | | 1,571 |
| Deferred tax liabilities | 4,807 |
| | (141 | ) | | 4,666 |
| Other liabilities | 2,939 |
| | (127 | ) | | 2,812 |
| Equity | | | | | | Accumulated income | 13,502 |
| | (538 | ) | | 12,964 |
|
Disaggregation of Revenues The nature, amount, timing and uncertainty of the Company’s revenues and cash flows and how they are affected by economic factors are most appropriately depicted through the Company’s revenue categories and geographical markets. The following tables disaggregate the Company’s net revenues by revenue category and by geography for the years ended September 30, 2019, 2018, and 2017: | | | | | | | | | | | | | | For the Years Ended
September 30, | | 2019 | | 2018 | | 2017 | | (in millions) | Service revenues | $ | 9,700 |
| | $ | 8,918 |
| | $ | 7,975 |
| Data processing revenues | 10,333 |
| | 9,027 |
| | 7,786 |
| International transaction revenues | 7,804 |
| | 7,211 |
| | 6,321 |
| Other revenues | 1,313 |
| | 944 |
| | 841 |
| Client incentives | (6,173 | ) | | (5,491 | ) | | (4,565 | ) | Net revenues | $ | 22,977 |
| | $ | 20,609 |
| | $ | 18,358 |
|
| | | | | | | | | | | | | | For the Years Ended
September 30, | | 2019 | | 2018 | | 2017 | | (in millions) | U.S. | $ | 10,279 |
| | $ | 9,332 |
| | $ | 8,704 |
| International | 12,698 |
| | 11,277 |
| | 9,654 |
| Net revenues | $ | 22,977 |
| | $ | 20,609 |
| | $ | 18,358 |
|
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