| Information About Geographic Areas and Products |
Information about Geographic Areas and Products
Revenues by geographic area, based on the location of our users, were as follows for the periods presented (in thousands): | | | | | | | | | | | | | | Year Ended December 31, | | 2019 | | 2018 | | 2017 | Revenues by geography | | | | | | North America (1) | $ | 2,276,549 |
| | $ | 1,725,255 |
| | $ | 1,290,043 |
| EMEA (2) | 865,661 |
| | 654,677 |
| | 475,411 |
| Asia Pacific and other | 318,227 |
| | 228,884 |
| | 153,040 |
| Total revenues | $ | 3,460,437 |
| | $ | 2,608,816 |
| | $ | 1,918,494 |
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Property and equipment, net by geographic area were as follows (in thousands): | | | | | | | | | | December 31, | | 2019 | | 2018 | Property and equipment, net: | | | | North America (3) | $ | 269,754 |
| | $ | 227,471 |
| EMEA (2) | 118,399 |
| | 82,526 |
| Asia Pacific and other | 79,932 |
| | 37,219 |
| Total property and equipment, net | $ | 468,085 |
| | $ | 347,216 |
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| | (1) | Revenues attributed to the United States were approximately 94% of North America revenues for each of the years ended December 31, 2019, 2018 and 2017. |
| | (2) | Europe, the Middle East and Africa (EMEA) |
| | (3) | Property and equipment, net attributed to the United States were approximately 73% and 76% of property and equipment, net attributable to North America as of December 31, 2019 and 2018, respectively. |
Subscription revenues consist of the following (in thousands): | | | | | | | | | | | | | | Year Ended December 31, | | 2019 | | 2018 | | 2017 | Digital workflow products(1) | $ | 2,810,887 |
| | $ | 2,111,702 |
| | $ | 1,534,591 |
| ITOM products(1) | 444,192 |
| | 309,611 |
| | 204,909 |
| Total subscription revenues | $ | 3,255,079 |
| | $ | 2,421,313 |
| | $ | 1,739,500 |
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| | (1) | As we have expanded the scope of IntegrationHub (formerly included within our ITOM offering) beyond ITOM to align more closely with our broader platform offering, revenues associated with IntegrationHub have been reclassified from ITOM products to platform, which is part of our digital workflow products. Revenues reclassified from ITOM product revenues to digital workflow products revenues were $60.9 million and $44.4 million for the years ended December 31, 2018 and 2017, respectively. |
Our digital workflow products include the Now Platform, Now IT Service Management, Now IT Business Management, Now DevOps, Now IT Asset Management, Now Security Operations, Now Integrated Risk Management, Now HR Service Delivery, Now Finance Operations Management, Now Customer Service Management, and Now Field Service Management, and are generally priced on a per user basis. Our ITOM products are generally priced on a per node (physical or virtual server) basis. In previously issued consolidated financial statements, we referred to digital workflow products as “service management products.”
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