v3.25.4
Revenue (Tables)
 12 Months Ended
Dec. 31, 2025
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
Revenue disaggregated by revenue source and by segment consists of the following (in millions):
Year Ended December 31, 
202520242023
Advertising$196,175 $160,633 $131,948 
Other revenue2,584 1,722 1,058 
Family of Apps198,759 162,355 133,006 
Reality Labs2,207 2,146 1,896 
Total revenue$200,966 $164,501 $134,902 

Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions):
 Year Ended December 31, 
 202520242023
United States and Canada (1)
$78,866 $63,207 $52,888 
Europe (2)
46,569 38,361 31,210 
Asia-Pacific53,817 45,009 36,154 
Rest of World (2)
21,714 17,924 14,650 
Total revenue$200,966 $164,501 $134,902 
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(1)United States revenue was $74.78 billion, $59.73 billion, and $49.78 billion for the years ended December 31, 2025, 2024, and 2023, respectively.
(2)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.