v3.25.4
Revenue
 12 Months Ended
Dec. 31, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Revenue disaggregated by revenue source and by segment consists of the following (in millions):
Year Ended December 31, 
202520242023
Advertising$196,175 $160,633 $131,948 
Other revenue2,584 1,722 1,058 
Family of Apps198,759 162,355 133,006 
Reality Labs2,207 2,146 1,896 
Total revenue$200,966 $164,501 $134,902 

Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions):
 Year Ended December 31, 
 202520242023
United States and Canada (1)
$78,866 $63,207 $52,888 
Europe (2)
46,569 38,361 31,210 
Asia-Pacific53,817 45,009 36,154 
Rest of World (2)
21,714 17,924 14,650 
Total revenue$200,966 $164,501 $134,902 
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(1)United States revenue was $74.78 billion, $59.73 billion, and $49.78 billion for the years ended December 31, 2025, 2024, and 2023, respectively.
(2)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.

Deferred revenue was $1.08 billion and $772 million as of December 31, 2025 and 2024, respectively. Our deferred revenue primarily relates to advertising prepayments and credits, as well as software updates and upgrades associated with RL hardware sales, most of which are expected to be realized in less than a year.