| Disaggregation of Revenue |
Revenue disaggregated by revenue source and by segment consists of the following (in millions): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended June 30, | | Six Months Ended June 30, | | | 2025 | | 2024 | | 2025 | | 2024 | | Advertising | $ | 46,563 | | | $ | 38,329 | | | $ | 87,955 | | | $ | 73,965 | | | Other revenue | 583 | | | 389 | | | 1,093 | | | 769 | | | Family of Apps | 47,146 | | | 38,718 | | | 89,048 | | | 74,734 | | | Reality Labs | 370 | | | 353 | | | 782 | | | 793 | | | Total revenue | $ | 47,516 | | | $ | 39,071 | | | $ | 89,830 | | | $ | 75,527 | |
Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended June 30, | | Six Months Ended June 30, | | | 2025 | | 2024 | | 2025 | | 2024 | United States and Canada | $ | 18,454 | | | $ | 14,640 | | | $ | 35,323 | | | $ | 28,287 | | Europe (1) | 11,128 | | | 9,153 | | | 20,749 | | | 17,557 | | | Asia-Pacific | 12,858 | | | 10,967 | | | 24,097 | | | 21,279 | | Rest of World (1) | 5,076 | | | 4,311 | | | 9,661 | | | 8,404 | | | Total revenue | $ | 47,516 | | | $ | 39,071 | | | $ | 89,830 | | | $ | 75,527 | | ____________________________________(1)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.
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