Revenue (Tables)

3 Months Ended

Mar. 31, 2025

Revenue from Contract with Customer [Abstract]

Revenue disaggregated by revenue source and by segment consists of the following (in millions):


	Three Months Ended March 31,
		2025		2024
Advertising		$	41,392	$	35,635
Other revenue		510		380
Family of Apps		41,902		36,015
Reality Labs		412		440
Total revenue		$	42,314	$	36,455

Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions):


	Three Months Ended March 31,
		2025		2024
United States and Canada (1)		$	16,869	$	13,646
Europe (2)		9,621		8,404
Asia-Pacific (1)		11,239		10,312
Rest of World (2)		4,585		4,093
Total revenue		$	42,314	$	36,455

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(1)In the first quarter of 2025, we made changes to our sales arrangements with certain Asia-Pacific advertisers to sell ads to such advertisers through their international subsidiaries. Absent these changes, approximately $300 million of revenue reflected under United States and Canada would have been reflected as Asia-Pacific revenue.

(2)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.