| Disaggregation of Revenue |
Revenue disaggregated by revenue source and by segment consists of the following (in millions): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended September 30, | | Nine Months Ended September 30, | | | 2024 | | 2023 | | 2024 | | 2023 | | Advertising | $ | 39,885 | | | $ | 33,643 | | | $ | 113,850 | | | $ | 93,242 | | | Other revenue | 434 | | | 293 | | | 1,203 | | | 724 | | | Family of Apps | 40,319 | | | 33,936 | | | 115,053 | | | 93,966 | | | Reality Labs | 270 | | | 210 | | | 1,063 | | | 825 | | | Total revenue | $ | 40,589 | | | $ | 34,146 | | | $ | 116,116 | | | $ | 94,791 | |
Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended September 30, | | Nine Months Ended September 30, | | | 2024 | | 2023 | | 2024 | | 2023 | | United States and Canada | $ | 15,619 | | | $ | 12,908 | | | $ | 43,906 | | | $ | 36,761 | | Europe (1) | 9,205 | | | 7,578 | | | 26,762 | | | 21,852 | | | Asia-Pacific | 11,243 | | | 9,790 | | | 32,522 | | | 25,634 | | | Rest of World | 4,522 | | | 3,870 | | | 12,926 | | | 10,544 | | | Total revenue | $ | 40,589 | | | $ | 34,146 | | | $ | 116,116 | | | $ | 94,791 | |
____________________________________(1)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.
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