v3.24.3
Revenue
 9 Months Ended
Sep. 30, 2024
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Revenue disaggregated by revenue source and by segment consists of the following (in millions):
 Three Months Ended September 30,Nine Months Ended September 30,
 2024202320242023
Advertising$39,885 $33,643 $113,850 $93,242 
Other revenue434 293 1,203 724 
Family of Apps40,319 33,936 115,053 93,966 
Reality Labs270 210 1,063 825 
Total revenue$40,589 $34,146 $116,116 $94,791 

Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions):
 Three Months Ended September 30,Nine Months Ended September 30,
 2024202320242023
United States and Canada$15,619 $12,908 $43,906 $36,761 
Europe (1)
9,205 7,578 26,762 21,852 
Asia-Pacific11,243 9,790 32,522 25,634 
Rest of World4,522 3,870 12,926 10,544 
Total revenue$40,589 $34,146 $116,116 $94,791 
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(1)Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.

Our total deferred revenue was $732 million and $675 million as of September 30, 2024 and December 31, 2023, respectively. As of September 30, 2024, we expect $704 million of our deferred revenue to be realized in less than a year.