Revenue (Tables)

9 Months Ended

Sep. 30, 2023

Revenue from Contract with Customer [Abstract]

Revenue disaggregated by revenue source and by segment consists of the following (in millions):


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
Advertising	$	33,643	$	27,237	$	93,242	$	82,387
Other revenue	293		192		724		624
Family of Apps	33,936		27,429		93,966		83,011
Reality Labs	210		285		825		1,433
Total revenue	$	34,146	$	27,714	$	94,791	$	84,444

Revenue disaggregated by geography, based on the addresses of our customers, consists of the following (in millions):


	Three Months Ended September 30,				Nine Months Ended September 30,
	2023		2022		2023		2022
United States and Canada (1)	$	12,908	$	11,966	$	36,761	$	35,931
Europe (2)	7,578		5,996		21,852		19,284
Asia-Pacific	9,790		6,797		25,634		20,480
Rest of World (2)	3,870		2,955		10,544		8,749
Total revenue	$	34,146	$	27,714	$	94,791	$	84,444

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(1) United States revenue was $12.16 billion and $11.29 billion for the three months ended September 30, 2023 and 2022, respectively, and $34.60 billion and $33.81 billion for the nine months ended September 30, 2023 and 2022, respectively.

(2) Europe includes Russia and Turkey, and Rest of World includes Africa, Latin America, and the Middle East.