SEGMENT INFORMATION (Tables)

12 Months Ended

Dec. 31, 2012

Schedule of Segment Reporting Information, by Segment

Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):


	Year Ended December 31,
	2012			2011			2010
North America
Net sales	$	34,813		$	26,705		$	18,707
Segment operating expenses (1)		33,221			25,772			17,752

Segment operating income	$	1,592		$	933		$	955

International
Net sales	$	26,280		$	21,372		$	15,497
Segment operating expenses (1)		26,204			20,732			14,516

Segment operating income	$	76		$	640		$	981

Consolidated
Net sales	$	61,093		$	48,077		$	34,204
Segment operating expenses (1)		59,425			46,504			32,268

Segment operating income		1,668			1,573			1,936
Stock-based compensation		(833	)		(557	)		(424	)
Other operating income (expense), net		(159	)		(154	)		(106	)

Income from operations		676			862			1,406
Total non-operating income (expense)		(132	)		72			91
Provision for income taxes		(428	)		(291	)		(352	)
Equity-method investment activity, net of tax		(155	)		(12	)		7

Net income (loss)	$	(39	)	$	631		$	1,152

(1)	Represents operating expenses, excluding stock-based compensation and “Other operating expense (income), net,” which are not allocated to segments.

Revenue from External Customers by Products and Services

Net sales of similar products and services were as follows (in millions):


	Year Ended December 31,
	2012		2011		2010
Net Sales:
Consolidated
Media	$	19,942	$	17,779	$	14,888
Electronics and other general merchandise		38,628		28,712		18,363
Other (1)		2,523		1,586		953

Total consolidated	$	61,093	$	48,077	$	34,204

(1)	Includes sales from non-retail activities, such as AWS in the North America segment, advertising services, and our co-branded credit card agreements in both segments.

Net Sales Attributed to Foreign Countries

Net sales attributed to foreign countries are as follows (in millions):


	Year Ended December 31,
	2012		2011		2010
Germany	$	8,732	$	7,230	$	5,296
Japan		7,800		6,576		5,025
United Kingdom		6,478		5,348		3,929

Total Assets, Property, Plant and Equipment and Additions, by Segment

Total assets, property and equipment, net, and total property and equipment additions, by segment, reconciled to consolidated amounts are (in millions):


	Year Ended December 31,
	2012		2011
North America
Total assets	$	20,703	$	16,461
Property and equipment, net		5,481		3,413
Total property and equipment additions		3,348		2,259
International
Total assets	$	11,852	$	8,817
Property and equipment, net		1,579		1,004
Total property and equipment additions		969		785
Consolidated
Total assets	$	32,555	$	25,278
Property and equipment, net		7,060		4,417
Total property and equipment additions		4,317		3,044

Depreciation Expense by Segment

Depreciation expense, by segment, is as follows (in millions):


	Year Ended December 31,
	2012		2011		2010
North America	$	1,229	$	795	$	455
International		424		239		97

Consolidated	$	1,653	$	1,034	$	552

- Definition

Tabular disclosure of the names of foreign countries from which revenue is material and the amount of revenue from external customers attributed to those countries. An entity may also provide subtotals of geographic information about groups of countries.

+ References+ Details

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details