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GOODWILL AND INTANGIBLE ASSETS - Components of Intangible Assets (Details) - USD ($)
$ in Millions
Mar. 31, 2026
Dec. 31, 2025
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) $ 10,554 $ 10,477
Accumulated amortization of Intangible assets (excluding MSRs) 7,015 6,952
Net carrying amount of Intangible assets (excluding MSRs) 3,539 3,525
Gross carrying amount, Mortgage servicing rights (MSRs) 766 759
Mortgage servicing rights (MSRs) 766 759
Gross carrying amount of Intangible assets 11,320 11,236
Accumulated amortization of Intangible assets 7,015 6,952
Total intangible assets 4,305 4,284
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 228 227
Net carrying amount of Intangible assets (excluding MSRs) 228 227
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 5,315 5,315
Accumulated amortization of Intangible assets (excluding MSRs) 4,669 4,639
Net carrying amount of Intangible assets (excluding MSRs) 646 676
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 4,661 4,579
Accumulated amortization of Intangible assets (excluding MSRs) 2,021 1,987
Net carrying amount of Intangible assets (excluding MSRs) 2,640 2,592
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 315 321
Accumulated amortization of Intangible assets (excluding MSRs) 290 291
Net carrying amount of Intangible assets (excluding MSRs) 25 30
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 35 35
Accumulated amortization of Intangible assets (excluding MSRs) 35 35
Net carrying amount of Intangible assets (excluding MSRs) $ 0 $ 0