| Information by Reportable Segment |
The following tables show information by reportable segment for 2025, 2024 and 2023 (in millions): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2025 | | Americas | | Europe | | Greater China | | Japan | | Rest of
Asia Pacific | | Corporate | | Total | | Net sales | $ | 178,353 | | | $ | 111,032 | | | $ | 64,377 | | | $ | 28,703 | | | $ | 33,696 | | | $ | — | | | $ | 416,161 | | | Cost of sales | (95,699) | | | (58,617) | | | (35,141) | | | (13,779) | | | (17,724) | | | — | | | (220,960) | | | Research and development | — | | | — | | | — | | | — | | | — | | | (34,550) | | | (34,550) | | | Selling and marketing | (10,174) | | | (4,676) | | | (2,319) | | | (969) | | | (1,386) | | | — | | | (19,524) | | | General and administrative | — | | | — | | | — | | | — | | | — | | | (8,077) | | | (8,077) | | | Operating income/(loss) | $ | 72,480 | | | $ | 47,739 | | | $ | 26,917 | | | $ | 13,955 | | | $ | 14,586 | | | $ | (42,627) | | | $ | 133,050 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2024 | | Americas | | Europe | | Greater China | | Japan | | Rest of
Asia Pacific | | Corporate | | Total | | Net sales | $ | 167,045 | | | $ | 101,328 | | | $ | 66,952 | | | $ | 25,052 | | | $ | 30,658 | | | $ | — | | | $ | 391,035 | | | Cost of sales | (89,587) | | | (55,197) | | | (37,519) | | | (11,744) | | | (16,305) | | | — | | | (210,352) | | | Research and development | — | | | — | | | — | | | — | | | — | | | (31,370) | | | (31,370) | | | Selling and marketing | (9,802) | | | (4,341) | | | (2,351) | | | (854) | | | (1,291) | | | — | | | (18,639) | | | General and administrative | — | | | — | | | — | | | — | | | — | | | (7,458) | | | (7,458) | | | Operating income/(loss) | $ | 67,656 | | | $ | 41,790 | | | $ | 27,082 | | | $ | 12,454 | | | $ | 13,062 | | | $ | (38,828) | | | $ | 123,216 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2023 | | Americas | | Europe | | Greater China | | Japan | | Rest of
Asia Pacific | | Corporate | | Total | | Net sales | $ | 162,560 | | | $ | 94,294 | | | $ | 72,559 | | | $ | 24,257 | | | $ | 29,615 | | | $ | — | | | $ | 383,285 | | | Cost of sales | (92,394) | | | (54,101) | | | (39,787) | | | (11,542) | | | (16,313) | | | — | | | (214,137) | | | Research and development | — | | | — | | | — | | | — | | | — | | | (29,915) | | | (29,915) | | | Selling and marketing | (9,658) | | | (4,095) | | | (2,444) | | | (827) | | | (1,236) | | | — | | | (18,260) | | | General and administrative | — | | | — | | | — | | | — | | | — | | | (6,672) | | | (6,672) | | | Operating income/(loss) | $ | 60,508 | | | $ | 36,098 | | | $ | 30,328 | | | $ | 11,888 | | | $ | 12,066 | | | $ | (36,587) | | | $ | 114,301 | |
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| Net Sales and Long-Lived Assets for Countries that Individually Accounted for 10% or More of the Respective Totals |
The following tables show net sales for 2025, 2024 and 2023 and long-lived assets as of September 27, 2025 and September 28, 2024 for countries that individually accounted for 10% or more of the respective totals, as well as aggregate amounts for the remaining countries (in millions): | | | | | | | | | | | | | | | | | | | 2025 | | 2024 | | 2023 | | Net sales: | | | | | | | U.S. | $ | 151,790 | | | $ | 142,196 | | | $ | 138,573 | | China (1) | 64,377 | | | 66,952 | | | 72,559 | | | Other countries | 199,994 | | | 181,887 | | | 172,153 | | | Total net sales | $ | 416,161 | | | $ | 391,035 | | | $ | 383,285 | |
| | | | | | | | | | | | | 2025 | | 2024 | | Long-lived assets: | | | | | U.S. | $ | 40,274 | | | $ | 35,664 | | China (1) | 3,617 | | | 4,797 | | | Other countries | 5,943 | | | 5,219 | | | Total long-lived assets | $ | 49,834 | | | $ | 45,680 | |
(1)China includes Hong Kong and Taiwan.
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