NOTE 16 — REVENUES

DISAGGREGATION OF REVENUES

The following tables present the Company's revenues disaggregated by reportable operating segment, major product line and by distribution channel:



	YEAR ENDED MAY 31, 2019
(Dollars in millions)	NORTH AMERICA		EUROPE, MIDDLE EAST & AFRICA		GREATER CHINA		ASIA PACIFIC & LATIN AMERICA		GLOBAL BRAND DIVISIONS		TOTAL NIKE BRAND		CONVERSE		CORPORATE			TOTAL NIKE, INC.
Revenues by:
Footwear	$	10,045	$	6,293	$	4,262	$	3,622	$	—	$	24,222	$	1,658	$	—		$	25,880
Apparel	5,260		3,087		1,808		1,395		—		11,550		118		—			11,668
Equipment	597		432		138		237		—		1,404		24		—			1,428
Other⁽¹⁾	—		—		—		—		42		42		106		(7		)	141
TOTAL REVENUES	$	15,902	$	9,812	$	6,208	$	5,254	$	42	$	37,218	$	1,906	$	(7	)	$	39,117
Revenues by:
Sales to Wholesale Customers	$	10,875	$	7,076	$	3,726	$	3,746	$	—	$	25,423	$	1,247	$	—		$	26,670
Sales through Direct to Consumer	5,027		2,736		2,482		1,508		—		11,753		553		—			12,306
Other⁽¹⁾	—		—		—		—		42		42		106		(7		)	141
TOTAL REVENUES	$	15,902	$	9,812	$	6,208	$	5,254	$	42	$	37,218	$	1,906	$	(7	)	$	39,117


(1)	Other revenues for Global Brand Divisions and Converse are primarily attributable to licensing businesses. Other revenues for Corporate primarily consist of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse but managed through the Company's central foreign exchange risk management program.

As of May 31, 2019, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued Liabilities on the Consolidated Balance Sheets.

SALES-RELATED RESERVES

At May 31, 2019, the Company's sales-related reserve balance, which includes returns, post-invoice sales discounts and miscellaneous claims, was $1,218 million and recorded in Accrued liabilities on the Consolidated Balance Sheets. The estimated cost of inventory for expected product returns was $410 million as of May 31, 2019 and was recorded in Prepaid expenses and other current assets on the Consolidated Balance Sheets. At May 31, 2018, the Company's sales-related reserve balance, which includes returns, post-invoice sales discounts and miscellaneous claims, was $675 million, net of the estimated cost of expected product returns, and recognized as a reduction in Accounts receivable, net on the Consolidated Balance Sheets.

MAJOR CUSTOMERS

No customer accounted for 10% or more of the Company's net revenues during the fiscal years ended May 31, 2019, 2018 and 2017.