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Our Significant Accounting Policies (Narrative) (Details) (USD $)
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3 Months Ended | 12 Months Ended | |||
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Mar. 24, 2012
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Jun. 12, 2010
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Dec. 29, 2012
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Dec. 31, 2011
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Dec. 25, 2010
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| Accounting Policies [Abstract] | |||||
| Sales incentives and discounts accounted for as a reduction of revenue | $ 34,700,000,000 | $ 34,600,000,000 | $ 29,100,000,000 | ||
| Shipping and handling expenses | 9,100,000,000 | 9,200,000,000 | 7,700,000,000 | ||
| Research and development costs | 552,000,000 | 525,000,000 | 488,000,000 | ||
| Amount of prepaid incentive arrangements | 335,000,000 | 313,000,000 | |||
| Advertising and other marketing activities | 3,700,000,000 | 3,500,000,000 | 3,400,000,000 | ||
| Advertising expenses | 2,200,000,000 | 1,900,000,000 | 1,900,000,000 | ||
| Deferred advertising costs | 88,000,000 | 163,000,000 | |||
| One-time related tax charge | 41,000,000 | ||||
| Prescription drug benefit subsidy, income tax benefit | $ 55,000,000 | ||||
| X | ||||||||||
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- Definition
One time related tax charge No definition available.
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- Definition
Prepaid incentive arrangements No definition available.
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- Definition
Prescription Drug Benefit Subsidy, Income Tax Benefit No definition available.
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- Definition
Sales incentives and discounts No definition available.
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- Details
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| X | ||||||||||
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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