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Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
12 Months Ended | ||
|---|---|---|---|
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Feb. 02, 2013
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Jan. 28, 2012
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Jan. 29, 2011
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| Advertising Costs | |||
| Gross advertising costs | $ 1,653 | $ 1,589 | $ 1,490 |
| Vendor income | 231 | 229 | 198 |
| Net advertising costs | $ 1,422 | $ 1,360 | $ 1,292 |
| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Gross amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. No definition available.
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| X | ||||||||||
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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