v2.4.0.6
Advertising Costs (Tables)
12 Months Ended
Feb. 02, 2013
Advertising Costs  
Schedule of advertising costs

 

 

   
Advertising Costs
(millions)
  2012
  2011
  2010
 
   

Gross advertising costs

  $ 1,653   $ 1,589   $ 1,490  

Vendor income

    231     229     198  
   

Net advertising costs

  $ 1,422   $ 1,360   $ 1,292