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Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
12 Months Ended | ||
|---|---|---|---|
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Jan. 28, 2012
Y
|
Jan. 29, 2011
|
Jan. 30, 2010
|
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| Advertising Costs | |||
| Advertising expense | $ 1,360 | $ 1,292 | $ 1,167 |
| Advertising vendor income | $ 256 | $ 216 | $ 179 |
| Period during which newspaper circulars, internet advertisements and media broadcast made up the majority of advertising costs (in years) | 3 | ||
| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Represents the period during which newspaper circulars and media broadcast made up majority of the entity's advertising costs. No definition available.
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| X | ||||||||||
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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