v2.4.0.6
Segment Reporting (Tables)
12 Months Ended
Jan. 28, 2012
Segment Reporting  
Business Segment Results and Total Assets by Segment

 

   
Business Segment Results
  2011   2010   2009  
(millions)
  U.S.
Retail

  U.S.
Credit
Card

  Canadian
  Total
  U.S.
Retail

  U.S.
Credit
Card

  Canadian
  Total
  U.S.
Retail

  U.S.
Credit
Card

  Canadian
  Total
 
   

Sales/Credit card revenues

  $ 68,466   $ 1,399   $   $ 69,865   $ 65,786   $ 1,604   $   $ 67,390   $ 63,435   $ 1,922   $   $ 65,357  

Cost of sales

    47,860             47,860     45,725             45,725     44,062             44,062  

Bad debt expense (a)

        154         154         528         528         1,185         1,185  

Selling, general and administrative/Operations and marketing expenses (a)(b)

    13,774     550     74     14,398     13,367     433         13,801     12,989     425         13,414  

Depreciation and amortization

    2,067     17     48     2,131     2,065     19         2,084     2,008     14         2,023  
   

Earnings/(loss) before interest expense and income taxes

    4,765     678     (122 )   5,322     4,629     624         5,252     4,376     298         4,673  

Interest expense on nonrecourse debt collateralized by credit card receivables

        72         72         83         83         97         97  
   

Segment profit/(loss)

  $ 4,765   $ 606   $ (122 ) $ 5,250   $ 4,629   $ 541   $   $ 5,169   $ 4,376   $ 201   $   $ 4,576  

Unallocated (income) and expenses

                                                                         

Other interest expense

                      797                       677                       707  

Interest income

                      (3 )                     (3 )                     (3 )
   

Earnings before income taxes

                    $ 4,456                     $ 4,495                     $ 3,872  
   

Note: The sum of the segment amounts may not equal the total amounts due to rounding.

(a)
The combination of bad debt expense and operations and marketing expenses, less amounts the U.S. Retail Segment charges the U.S. Credit Card Segment for loyalty programs, within the U.S. Credit Card Segment represent credit card expenses on the Consolidated Statements of Operations.
(b)
Effective with the October 2010 nationwide launch of our new 5% REDcard Rewards loyalty program, we changed the formula under which the U.S. Retail Segment charges the U.S. Credit Card Segment to better align with the attributes of the new program. Loyalty program charges were $258 million in 2011, $102 million in 2010 and $89 million in 2009. In all periods these amounts were recorded as reductions to SG&A expenses within the U.S. Retail Segment and increases to operations and marketing expenses within the U.S. Credit Card Segment.

   
Total Assets by Segment
(millions)
  January 28,
2012

  January 29,
2011

 
   

U.S. Retail

  $ 37,108   $ 37,324  

U.S. Credit Card

    6,135     6,381  

Canadian

    3,387      
   

Total

  $ 46,630   $ 43,705  
   

 

Capital Expenditures by Segment

 

   
Capital Expenditures by Segment
(millions)
  2011
  2010
  2009
 
   

U.S. Retail

  $ 2,466   $ 2,121   $ 1,717  

U.S. Credit Card

    10     8     12  

Canadian

    1,892          
   

Total

  $ 4,368   $ 2,129   $ 1,729