Advertising Costs |
12 Months Ended |
|---|---|
Jan. 31, 2026 | |
| Advertising Costs | |
| Advertising Costs | Advertising Costs Advertising costs consist primarily of digital advertisements and media broadcast. Digital advertising costs are generally expensed as incurred when the consumer engages with the advertisement through clicks or views, while media broadcast costs are generally expensed at first showing or distribution of the advertisement. Advertising costs, net of vendor reimbursements, are recorded in SG&A Expenses and were $1.5 billion in both 2025 and 2024 and $1.4 billion in 2023.
|